In an actual store, you have to decide how to arrange your merchandise. Should items be arranged by type? Or use? Do running shoes go in the shoe section? Or should all the running equipment be kept together? How do most people shop? What helps them find things easier?

These are all questions a store has to think about in order to keep shoppers as happy as possible. However, everyone is a little different and no matter where items are placed, not everyone will be able to find it with the same ease.

The advantage of being an online store is that we can place products wherever we want. We’re not limited to just one aisle in a store; we can put products in as many areas as we think will be useful. So we can put running shoes with shoes and also with other running equipment. We can put hiking clothing with clothing and also with other hiking equipment. You shouldn’t even need to think about where to find something. Wherever it could be, it should be.

No more “it’s in aisle 3 next to the canned tomatoes”.