The Great Coffee Experiment Continues
So, last time, I choose Peet’s coffee because I knew it was a safe bet from my pre-PowerReviews days of shoveling beans for hours on end. But now that we’ve finished off our fresh coffee supply, it’s time to try something new.
One of our partners, Café Britt sent out a promotional email to their customers last week and generated over 300 reviews in just 4 days. While doing some moderation (i.e. personal research), I noticed that they were getting rave reviews across the board. Now we will be the judges.
Currently in the kitchen: Costa Rica Dark Roast (currently “Top Rated” on Buzzillions.com with a product rating of 4.9 stars and 381 reviews), Costa Rica Decaffeinated (currently “Top Rated” with 4.9 stars and 104 reviews), and Tres Rios Valdivia (was “Top Rated” last week when I placed the order - 4.9 stars and 381 reviews).
This will be a three way experiment:
- How effective is Buzzillions for a customer taking a risk on a product she has no prior experience buying online?
- How well is our “Top Rated” system working?
- Will Café Britt’s blends be delicious enough to overcome the plastic k-cup’s ease?
One Comment, Comment or Ping
Mark
I have not tried the Tres Rios or the Costa Rica Decaf (who in the office drinks decaf anyway?!) but can say I am a huge fan of the Costa Rica Dark Roast and it is deserving of the Top Rated badge.
Aug 6th, 2008
Reply to “The Great Coffee Experiment Continues”