On Tuesday Google Insights launched, a tool you can use to “See what the world is searching for.” I played around with different keywords to realize that there are so many possibilities with this tool for marketers, advertisers, and any company with a desire to understand search behavior to choose advertising messaging, seasonal planning, follow product/brand trends, and on and on.

A great example on their “How can I use Google Insights for Search?” page, they showed how while “fuel efficiency” is a growing concern for people, “car safety” gets a significant amount of interest which an auto advertiser would want to include in advertising campaigns:

I can think of many ways for Buzzillions to take advantage of this tool from buying keywords, to messaging, and seasonal features in the future..back to school is right around the corner!