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We sat at our desk pounding away at our keyboards and managing the online content for Buzzillions. Somehow the Content Team ended up talking about Axe. Yes, Axe shower gels, the deodorants, the body shots. While comparing the smells of these Axe products, my colleague Pete revealed his dismay for Old Spice, because it gives him rashes.

Perplexed, we hopped on to Buzzillions and we researched the product to see if anyone else has that issue. Pete found the product and we read the reviews. Someone else actually had the same issue. Bingo Neat-o! Buzzillions really does empower[s] consumers by providing the purchasers’ experience with legitimate data.

This experience led me to think, “What does empowering the consumer mean?” Empower, (in street terms), means to give an edge to. Empowering consumers, from a sociological perspective, means providing legitimate data for consumers to make educated purchases. Data needs to be managed to ensure quality. Buzzillions now has over 2.3 million reviews. These reviews are managed by the 30+ member Moderation Team led by our fearless leader Lily. They scan the reviews to ensure that the data is coming from legitimate sources, and they follow strict guidelines that ensure useful comments.

In the end process, consumers can draw data from the reviews and make their own conclusion on whether the product is worth their hard earned money. The clean data can help answer many questions that a common consumer has. What type of person is this product made fore? What are some of the cool features? Are there common issues with the product? Should I get a warranty for the item? How good is the quality of the material? Is there a possibility that Old Spice might cause a rash on me? (It did for Pete.)

So Buzzillions is in some way a database for people to research and buy their product in a streamlined process. It offers a way for a community to get useful data to buy products that they will be satisfied with. Since I’ve been informed of the possibility of Old Spice causing rashes, I think I will stick with Axe. It smells really good. Trust me, check it out here.

Bert

Here at PowerReviews, located in the heart of SOMA (South [O]f [MA]rket for the out of towners), we are fortunate to be in the center of some of the best restaurants in SF. Primo on Townsend and 3rd is known for it’s delicious jerk chicken. Rated 5 stars by the Content Team, we hit up this well-known hole-in-the wall joint at least once a week. Can I, a Content Analyst, who does not have the lovely looks of Giada De Laurentiis, who does not have the flair of Bobby Flay, who hasn’t traveled over a million culinary places like Anthony Bourdain replicate this juicy, slightly charred grilled, mouth watering, heavenly-high tasty jerk chicken? I, a follower of high-end fast food cuisine, shall try…

Day 1

As always, having sharpest and ergonomic knives makes your cooking experience much more satisfying. (Checkout Buzzillions’ reviews for the TopRated cutlery sets.) I start off by de-boning 4 chicken thighs (¾ to 1 pound total). Then I tenderize it, aiming to extend an even cooking surface on the chicken.

Mix the following ingredients up in a tight seal zip lock bag…

1) 2 garlic cloves minced;

2) 1 teaspoon dried thyme leaves;

3) 1 teaspoon curry powder;

4) ½ teaspoon ground cumin ;

5) ½ teaspoon salt;

6) ½ teaspoon powder ginger;

7) ½ teaspoon paprika;

½ teaspoon ground black pepper;

9) ½ teaspoon ground cayenne;

10) And ¼ cup of honey.

Toss in the chicken into the zip lock bag with the marinade. Shake it up! Let it sit overnight. In the morning, flip the bag over before you leave for work to evenly coat the chicken for the evening.

Yum-malicious!

Day 2

Ready for the Grill!

You can cook the chicken on the outdoor grill or in an indoor cooktop or range. Regardless, aim for medium heat. Pull out the chicken from the bag and toss out the rest of the marinade. On the outdoor grill, watch out for the hot spot flair ups. Toss it on the grill/grill pan, cook thoroughly! Make sure the thickest part of the chicken is running clear juice. (Anyway, all of the chicken should be similar in thickness after the good pounding you’ve given it!)

Let the chicken sit for 10 minutes before serving. The chicken should go well with a bottle of Matanzas Creek, 2006, Sonoma Valley, Chardonnay and a salad niçoise. Enjoy the yummy in your tummy!

Let me know how the jerk chicken tastes!

Bert