When we speak with consumers about product reviews, they are likely to say…

“How do I know who wrote this review?”

That’s a good question. Our moderators do see reviews that are obviously by someone with a connection to the product manufacturer or even worse, people who are paid to write reviews.

Our response from Day 1 has been to verify the writer of the review as being an owner of the product. Amazon might ask you to self-verify (check out their “I own this” checkbox) but we take it a step further and go behind the scenes with retailers to flag the users who they KNOW own the product. When product owners write reviews of products they own, we mark them as being Verified Buyers.

On Buzzillions, these reviews are flagged with this badge:

Verified Buyer is all about one thing, credibility. Want to know what REAL product owners think about the:

iPod Touch 16GB

Just read the 55 reviews almost all from Verified Buyers from two of our most trustworthy retailers, B&H Photo and Abt Electronics . We work with these retailers to ENSURE that the reviewer actually owns the product itself. No guessing. No fakes. Real reviewers with the product in their hands.

When researching a product, isn’t it great to know that the review you’re reading was written by a person who owns it? So as you research the next product on your list…be on the lookout for the Verified Buyer badge on Buzzillions.com. They’re everywhere!

P.S. If you’re not satisfied yet, check out the hundreds, yes hundreds of Verified Buyers who’ve reviewed the:

- Pee Pee Teepees